David Richeson

Hi, I'm David Richeson. The Social Media revolution demands that both people and brands become more authentic and transparent to be relevant in the New World. I can help.

David Richeson is Manging Director and Chief Digital Officer at Kaplow Communications. He blends his talents and experience in technology, brand development, marketing, public relations, and human psychology to develop and lead 360 degree holistic communications programs for top companies such as Skype, Unilever, Gillette, Target and CVS. David Richeson is also a life coach, teacher and lifelong student who has learned a lot over time, but also knows that there is so much more for me to learn .He is committed to continuously evolving and living more consciously;€“ to living a life of wisdom, passion, purpose, and abundance,€“ and to helping others to do the same.

SVP, Consumer technology & Kdrive Digital at Kaplow Communications

August 2011 - March 2012

Led the Consumer Technology, Holistic Planning, and Social Media groups at Kaplow.

Senior Vice President, Global & Digital PR at Porter Novelli

May 2010 - August 2011

• Lead Global Public Relations and Social Media Strategy for Proctor & Gamble/ Gillette client relationship, managing the 3 year plan of all Gillette products & initiatives across the world. • Lead PR & Social Media for the most successful razor launch in Gillette history, winning multiple PR awards for the strategy, planning and execution (SABRE, Big Apple, Bulldog, & Bronze Anvil, 2010). • Developed Social Engagement Strategy and Always-On social/digital programs for Gillette. • Lead the Community Management and Social Analytics & Measurement teams, developing the ongoing content calendars, goals and metrics based on performance of each piece of content. Metrics methodology was added to P&G’s Marketing Mix Model. • Developed a Social Engagement Strategic framework that has become the methodology for Porter Novelli social media work across multiple clients. • Manage senior-level client relationships.

Group Account Director/ Director of Program Management at SapientNitro

April 2008 - June 2010

• Lead the development of thousands of campaigns at an award-winning communications agency, supporting multiple divisions of a $10 million Citicorp account, including Citibank, Citi Cards, CitiFinancial, Citi Mortgage, International Banking, Student Loans, Global Branding Initiatives, etc. • Manage the high-level relationships with our clients in each of the above business divisions. • Manage a global, multi-office team of 60 Account Managers, Project Managers, Creative and Technical staff, based in New York, Miami, Atlanta, Houston & Delhi, India. • Coordinate the efforts of many multi-agency campaigns, working with agency and media partners to effectively develop and launch key campaigns. • Lead strategic efforts to assist Citi business units in achieving their goals through marketing, with special emphasis on optimizing the sales funnel through testing, analytics, eCRM targeting and segmentation, and the use of emerging marketing technologies such as mobile and social media. • Lead global business development efforts, guiding the team through pitch creation and leading oral presentations. • Responsible for all operations of the account, including contracting, P&L, revenue growth, margins, and collections. • Implemented new processes and procedures to streamline production and improve overall quality.

Director of Technology, Global Markets Research at Deutsche Bank Securities

2002 - 2008

• Reported directly to the COO of Global Markets, managing maintenance, enhancements and support for Deutsche Bank’s research authoring, workflow & distribution software platforms. • Managed senior-level relationships with the heads of research and IT in each region to ensure that the platform was meeting the needs of the analyst community. • Program managed the development of Deutsche Bank’s global research authoring, workflow & distribution systems from inception through maturity, leading every phase of the development lifecycle (from requirements gathering through final testing) from both the Business & IT perspectives. • Led the efforts of a global team of designers, developers & testers, with resources located in New York, London, Hong Kong, Tokyo, Sydney & Bangalore, India. • Managed budgeting process, and worked to keep initiatives within annual budget. • Managed vendor relationships, including outsourced development & testing teams, e-mail distribution, and software. • Led a team to negotiate the sale of the intellectual property of the aforementioned systems to a third-party vendor for $18 million, and designed a new operating model for future development, maintenance and support for the subsequent lease-back of the software.

Account Director/ Director of Strategy & Development at Lead Dog Digital

2000 - 2002

• Managed client relationships with companies such as Seagram’s-Universal, Kenneth Cole, Nomura Securities, March of Dimes, and others. • Managed all interactive development for a busy boutique agency that grew to a staff of over 50. • Responsible for managing the P&L of each project. • Developed strategy & business plans for companies seeking to establish new online businesses.

Director of Project Management at Braincraft

1998 - 2000

• Managed the Account relationship with AT&T, Chrysler, Newcourt Capital and others. • Managed multiple projects for a busy internet development company. • Led a team of 10 designers and developers.

Asst. Trader, Mortgage Backed Securities at Bear Stearns

1996 - 1998

Member Services at The Public Theater

1994 - 1996

Managing Director and Chief Digital Officer at Kaplow Communications

March 2012

Partner with the CEO in leading the agency in the art and science of helping brands connect with their audiences and their influencers through holistic storytelling and authentic conversation. Specialized focus on 360-degree holistic planning and social media strategy and execution.

Brown University

1988 – 1992

B.A.

Phillips Academy, Andover

1984 – 1988

Social Media, Social Business, Psychology, Philosophy, Spirituality, Personal Development, Self Improvement, Running, Theatre, Film